Vol. 9 No. 2 (2020): IJBAS Volume 9, Issue 2 (2020)

Volume 9, No. 2 (2020) of the International Journal of Business & Applied Sciences (IJBAS) presents scholarly research addressing gamified travel applications, international distribution governance, industrial infrastructure and research, consumer perceptions of health information, and household lottery expenditures.

“Fun and Functional: Can a Gamified Travel App Win Over Users?”
Authors: Karen Irene Thal and Emi Moriuchi

“Governance of International Distributors: Addressing Distinct Organizational Levels and Impacts on Performance”
Authors: Christian Stadlmann and Pavel Štrach

“The Divergence Between Industrial Infrastructure and Research Output among the GCC Member States”
Authors: Osman Gulseven, Abdulrahman Elmi, and Odai Batai

“Consumers’ Credibility Perceptions and Attitudes Toward Prescription Drug Websites”
Authors: Yam B. Limbu, Bruce A. Huhmann, and C. Jayachandran

“Anxiety about Standard of Living and Expenditures on Lottery Tickets”
Author: Vasanthakumar N. Bhat

This issue brings together interdisciplinary perspectives on digital consumer engagement, international channel management, sustainable industrial development, online information credibility, and consumer spending behavior.