Vol. 9 No. 1 (2020): IJBAS Volume 9, Issue 1 (2020)

Volume 9, No. 1 (2020) of the International Journal of Business & Applied Sciences (IJBAS) presents scholarly research addressing consumer behavior, operations management, supply chain management, corporate social responsibility, taxation, and organizational culture.

“The Effects of Self-Construal on Brand-Page Connection: A Study of Young American and Chinese Fans”
Authors: Alexander Muk and Christina Chung

“Impact of Operations Management Practices on Firm Performance: An Empirical Analysis at Vietnam’s Mechanical Firms”
Authors: Anh Minh Dao, Bruce Walker, and Cindy Strickler

“The Insights on Marketing Initiatives Impacting the Bullwhip Effect: Sectoral Study”
Authors: Sachin Gupta and Anurag Saxena

“A Qualitative Inquiry on the Perspective of Tax Practitioners on Corporate Social Responsibility and Taxation”
Authors: Gavin R. Goldstein and Geoffrey R. Goldstein

“Reviving Organizational Culture with the Concept of Tradition: A Symbolic Interactionist Perspective”
Authors: Paul D. Nugent and Jennifer Flynn

This issue brings together interdisciplinary perspectives on brand relationships, operational performance, supply chain dynamics, corporate responsibility and taxation, and the role of tradition in organizational culture.

Published: 2020-04-01