Vol. 7 No. 2 (2018): IJBAS Volume 7, Issue 2 (2018)

Volume 7, No. 2 (2018) of the International Journal of Business & Applied Sciences (IJBAS) presents interdisciplinary research examining customer loyalty in e-commerce, software piracy in business education, corporate tax aggressiveness, charitable promotion strategies, women’s empowerment through microcredit, and business-related literature.

This issue features the following contributions:

“Role of Switching Costs and Perceived Risk in Managing Customer Loyalty in Vietnam E-Commerce”
Authors: Dung Phuong Hoang and Nam Hoai Nguyen

“Developing Software Piracy Free Organization: A Case of an American Business School in China”
Authors: Jeonghwan Choi, Rongxuan An, Jialu Zhao, Xiaohan Mao, and Lingtian He

“Corporate Tax Aggressiveness in the 2007–2008 Financial Crisis”
Author: Amy E. Ji

“The Utilization of Scripts in Designing Charity Promotion Strategy: The Case of Animals”
Authors: Robin T. Peterson and Yam B. Limbu

“Together We Grow: Communication and Social Capital in Micro-Credit for Women’s Empowerment in Bangladesh”
Authors: M. Delwar Hossain and Mohammad Delwar Hosen

Book Review: “Exactly What to Say: The Magic Words for Influence and Impact”
Reviewer: Thomas Tanner

Together, these contributions explore customer retention in digital markets, ethical software practices, corporate taxation, charitable communication, women’s economic empowerment, and business communication. The issue offers perspectives relevant to business management, e-commerce, finance, marketing, organizational studies, and social development.